Let’s say you’re an author on a shoestring budget but you really think your book or its message would be a great fit for a radio show. But how does an author find radio shows without buying the services of a Radio/TV focused publicist?
Here’s one way that’s easy and I recommend – mind you, it takes work, because after you find the stations you’ll still need to hit the web site pages and look at the shows and ferret out the producers to pitch. But you can do it! Don’t let the niggling little tasks stop you from building your own radio outreach program!
Here’s a link to the online resource Radio Locator - it’s a superb resource that boasts tracking of over 10,000 radio stations and growing. Go and do a search on “News/Talk” shows for instance and you’ll find a ton of them. Those might be great ones to start pitching a one-page targeted talking points release! Start with the ones locally first and then spread out.
Remember, where there’s a will – there’s a way and you can do alot of promotion of your book without specifically relying on a publicist or PR person!
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