If you’ve got a new book out, or you’re in the early stages of planning a book release keep these five tips in mind to help you find your readers!
1. Think collaboration! Reach out to like-minded folks blogging on the same topics or type of book you’ve written and ask them if they’d like to be early reviewers.
2. Don’t forget to look to listserves, forums, and compatible e-newsletters to use as ways to connect with folks.
3. Use LinkedIn for good not marketing spam! Please don’t let someone send out a note from LinkedIn touting your book and begging folks to all buy it in the same 32 minute time period. Make real long-term connections by asking a question to your connections that might help evoke some insight around your book or your topic.
4. Be authentic, honest and engaging in your outreach.
5. Do Google alerts around the top books in your arena and build your own outreach list from the journalists that are writing about books like yours.
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I’ll add a few more that work for pitching me: Ask the bloggers you’re reaching out to if they have any friends who also might want to review your book, especially if they don’t have the time to write a review.
You also could send a guest post to a blogger with the byline including a link to purchase your book.
Offer to do an interview (email or telephone) with the blogger.
Last tip: Offer to send them 2 autographed books, 1 for the reviewer and 1 to give away in a contest.
Phil!
These are great ones to add!
Nettie