Oftentimes when one first starts blogging they throw “everything in but the kitchen sink”, and often that’s really too much for a blog. And it’s too much for a first time blogger as well to keep up with in terms of generating new and timely content.
A good blog is a two-way conversation and serves to enlighten folks about what you’re doing, what interests you and how they can learn something from it. Too much content is not king, rather it’s deadly in terms of posting two page treatises every time you blog.
If you can’t say something evocative, edu-focused and engaging in the first four paragraphs then don’t say it at all. This specifically refers to more author-focused blogs because although I don’t write blogs for people, I do help authors in terms of fine-tuning their blog focus and finding like-minded bloggers to learn from.
And now I’m on the 4th paragraph! I won’t talk about my kid’s day at school, what color my office is, what color my parachute is, and what my pug Willie left on the floor last night. I will give you one tip to sum this up, “Think bigger than you when you blog.” Highlight other bloggers that you enjoy, take a link or two from a major news story and give your thoughts on it, write 5 tips that anyone can utilize to improve their business, lives or service.
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