From the monthly archives:

February 2008

SXSW and Texas Book Festival – Match Made in Heaven!

February 29, 2008

As Mr. T. was prone to say, “I pity the fool…that doesn’t get to come and hang out at SXSW and see all these amazing things happening!” So here are some you just gotta do! I’m up for Gonzo definitely!
The SXSW Film Festival (March 7-15 in Austin) and The Texas Book Festival would like to [...]

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BEA Scores Lewis Black

February 28, 2008

I love Book Expo America and this year it will be held in Los Angeles and Lewis Black will be there as part of the BEA events! Cool cool cool beans!
I highly recommend if you have not ever attended BEA that you see if you can make it to the “big show.” It’s an amazing [...]

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Cyberfamilias: Building a Web of Influence

February 28, 2008

I’m always touting LinkedIn and ask all my clients to re-engage their “linkedin-ness” and this article in the NYTimes today by Michelle Slatalla is a superb take on LinkedIn and building that ever-necessary “web of influence” one ping at a time.

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Writing, Abundance and the Ant

February 28, 2008

If you’re an author, musician or even a creative thinker at your company you know there are times when it seems like the world is against you and you can’t possibly find a way to succeed. But take heart and think like an ANT.
In my work with authors or musicians in terms of online efforts [...]

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Axiom Awards

February 22, 2008

I’m thrilled to say that two books I helped do online outreach for are named as finalists for the Axiom Awards!
Lois Kelly’s “Beyond Buzz: The Next Generation of Word-of-Mouth Marketing” and Erika Andersen’s outstanding book, “Growing Great Employees: Turning Ordinary People into Extraordinary Performers”!
Congrats to both of you extraordinary authors and what a [...]

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Bigthink.com…Share Your Big Ideas

February 19, 2008

If you’re tired of the YouTube videos with someone singing songs to Britney then you might be ready for the site BigThink.com , which officially went live on January 7th. BigThink.com’s founder Peter Hopkins told the E-Commerce Times that his goal in creating the site was to “create a venue to exchange ideas online. Our [...]

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Happy Valentine’s Day

February 14, 2008

It’s Valentine’s day and I’m in San Francisco doing a Web 2.0 presentation for an amazing group of publicists, authors and marketers, but I still want to send a great shout of heartfelt encouragement to all those folks who want to write and produce a stellar book. You can do it!
I also wanted to address [...]

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Doodle for Google

February 13, 2008

Anyone that I work with knows that I’m crazy about my kids and being a Mom as well as my work.
To that end I wanted to alert all you other folks out there who have kids and enjoy the speed with which they learn all this new-fangled tech stuff that makes all of us sometimes [...]

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Six Word Memoir – Book – NPR

February 7, 2008

The online magazine Smith had a bunch of folks write the story of their own lives in a single sentence. The book that resulted from it is titled, “Not Quite What I Was Planning”. Wonderful book!
Read the full NPR story here. And I challenge you to write your own six word memoir.
Mine is: Birth [...]

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Five Tips for Getting Your Book To Readers

February 6, 2008

If you’ve got a new book out, or you’re in the early stages of planning a book release keep these five tips in mind to help you find your readers!
1. Think collaboration! Reach out to like-minded folks blogging on the same topics or type of book you’ve written and ask them if they’d like to [...]

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Radio Shows and How to Find Them

February 6, 2008

Let’s say you’re an author on a shoestring budget but you really think your book or its message would be a great fit for a radio show. But how does an author find radio shows without buying the services of a Radio/TV focused publicist?
Here’s one way that’s easy and I recommend – mind you, it [...]

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Book Blog Tombstones

February 5, 2008

Ok, I’m registering my veto on the premise that every author must have a blog to be successful. That’s ridiculous. Seriously if you’re just going to do a blog because you have a book that’s coming out and you’re going to abandon it in a few short months to what is now a growing “Book [...]

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