I love Sharon Begley’s articles and this particular one in Newsweek is a fantastic read. The article is titled, “Eureka! How the Brain has “Aha” Moments”, and it applies to anyone who is creative or innovative including writers, product developers and inventors.
Go and read it so you can have more “aha’s”!
Here is a really nifty tool for checking your Amazon sales ranking! Simple, easy and completely addictive!
I really like this tip list that Maria Schneider, of Writer’s Digest, posted on tips for good blogging. It’s full of great insight!
Here’s a link to it and I particularly like her tip on remembering that blog posts last forever.
Zenobia, what I call “the little business fable that could” has garnered a starred review from Publisher’s Weekly.
On a personal note, it’s an extraordinary gift as a publicist to get to work on books that are compelling and stand on their own in terms of reaching such a diverse readership.
And I’m so proud of Matthew Emmens, Beth Kephart and illustrator William Sulit!
I’m also putting the full review below because it’s just so darn great!
Zenobia: The Curious Book of Business: A Tale of Triumph Over Yes-People, Cynics, Hedgers, and Other Corporate Killjoys
Mathew Emmens and Beth Kephart, illus. by William Sulit. Berrett-Koehler, $19.95 (144p) ISBN 9781576754788
“A business fable in the tradition of Who Moved My Cheese?, but more closely akin to Alice in Wonderland, this work from pharmaceuticals CEO Emmens and poet-novelist-journalist Kephart (Flow: The Life and Times of Philadelphia’s Schuylkill River) concerns a topsy-turvy organization which should prove oddly familiar for anyone who’s worked in a corporate environment. Our heroine, Moira, . Without signs or helpers, Moira must navigate the bizarre office layout (“countless drab-green cubicles, like so many Brussels sprouts attached to a stalk”), overcome the entrenched mindset (“We excel at the familiar”) and find the elusive Room 133A, where she’s been summoned to help the flagging enterprise. Emphasizing the power of imagination, innovation, people and possibility, Emmens and Kephart’s tale of against-the-system heroism illustrates well the intangible human resources that business-as-usual can squelch. Though it may initially strike serious-minded readers silly, this tale makes an enchanting and worthwhile trip into the rabbit hole of nonsensical corporate culture, drawing out plenty of X-ray insight into the modern woris a newcomer to the once-respected Zenobia company, now in physical and psychological disrepairkplace. Whimsical line drawings from Sulit complete what could be the most enjoyable, readable business book in recent memory. (Jan.)”
I’m always amazed and humbled by my Mom and I’m so grateful for her frankness, honesty and insight. So this friday as an homage to Mom, I’m going to share an excerpt from an email she sent to me after listening to my interview with Wayne Hurlbert last night on books and PR.
I’m sharing it because it has some great things to be aware of in terms of doing interviews whether they be online or offline. The big message…watch those ums!
So here’s the excerpt:
“You have an authoritative voice, with passion showing in it, and you obviously know your field….the experience shows in the answers to the questions. The only constructive evaluation (and this one comes from my days as part of an executive Toastmasters group), would be to say, watch those “ums”, they weaken what you are saying and are a sign of nervousness. There were 15 “ums” prior to the great story about interviewing Salman Rushdie (sp.). You have a great voice (I heard no Texas Twang) for any kind of public speaking. As you went on answering questions, the “ums” began disappearing so I know nervousness was a part of it. There is no reason to be at all nervous, you know “whereof you speak”.”
My mom is a reading teacher in Dallas, very Internet savvy and of course right on in terms of the ums!
I’m a giant proponent of using LinkedIn and came across this great ten tip list, penned by Guy Kawasaki in 2007, which is still timely and actionable on how to use LinkedIn. Read it!
I’m going to be on Wayne Hurlbert’s Blog Talk Radio show tonight and I’m very excited. We’re going to talk about book pr, writing and how to market your books. Please tune in if you have the chance!
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