One of the things I really stress with clients that I work with who have blogs is to keep in mind that journalists read blogs. Not only do they read blogs, but they use Google and search for topic matter or spokespeople around stories they are covering.
I’ve been a journalist and did this frequently myself but here is a link to a post by Stephen Turcotte at Scoutblogging.com that relates his experience in doing this. Great stuff! Go read it!
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