WOMMA has a guide that I like in terms of reaching out to bloggers so I thought I would list it here with a link to the original source!
Remember: Consumers come first, honesty isn’t optional, and deception is always exposed.
For more information, visit www.womma.org/ethics.
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I will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive bloggers for me.
I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with bloggers or commenting on blogs.
I will never take action contrary to the boundaries set by bloggers. I will respect all community guidelines regarding posting messages and comments.
I will never ask bloggers to lie for me.
I will use extreme care when communicating with minors or blogs intended to be read by minors.
I will not manipulate advertising or affiliate programs to impact blogger income.
I will not use automated systems for posting comments or distributing information.
I understand that compensating bloggers may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.
I understand that if I send bloggers products for review, they are not obligated to comment on them. Bloggers can return products at their own discretion.
If bloggers write about products I send them, I will proactively ask them to disclose the products� source.
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