From the monthly archives:

October 2007

Ethical Guide to Reaching out to Bloggers

October 25, 2007

WOMMA has a guide that I like in terms of reaching out to bloggers so I thought I would list it here with a link to the original source!
Remember: Consumers come first, honesty isn’t optional, and deception is always exposed.
For more information, visit www.womma.org/ethics.
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I will always be truthful and will never knowingly relay false information. [...]

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Social Media Release

October 25, 2007

I had the great pleasure of speaking to an astoundingly bright group of students in the Mass Communication Department at Texas State University today as part of their Mass Comm week. I talked about podcasts, wikis, blogs, and social media.
So I wanted to put a template link here for the Social Media Press Release and [...]

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Story is Key

October 22, 2007

If you’re feeling overwhelmed about SEO, marketing, blogs, wikis, etc. and trying to catch up to all this new Web 2.0 frenzy, take a deep breath.
And then remember, that as long as you can tell a good story, you’re way ahead of the game. Being able to “weave a good yarn” is key to engaging [...]

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TitleZ – Watch your Book on Amazon

October 22, 2007

TitleZ.com is a fantastic (in beta) site, I just had a client refer me to.
If you’ve got a book out on Amazon, it’s a very cool way to track your sales! For now, it’s free so go and try it out.

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Brian Clark and Tony Clark – Teaching Sells

October 16, 2007

For those of you who really want to get some great resource material on how to effectively tap into the advantages that being on the Web give you, I highly recommend this report by Brian Clarke of Copyblogger.com and Tony Clarke
And believe me it’s not an infomercial report, I’ve downloaded it and it’s excellent. [...]

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Saving the Environment

October 15, 2007
Bloggers Unite - Blog Action Day

I hope that all of us will take time out today to think about what we can do to save the environment. Having seen Al Gore speak last May – it is thrilling that he won the Nobel Peace Prize. And I will reiterate what he said at that speech, that was so [...]

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13 Blog Cliches (Stolen from Jeff Atwood – Coding Horror)

October 10, 2007

In honor of all that is horrifying and also Halloween I wanted to post a link to what I think is one of, if not the best short treatises on blogs and how they should look, what they should consist of and what the heck you should be putting on them! Read the “Thirteen Blog [...]

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Stalking a Journalist – John Jantsch

October 8, 2007

John Jantsch who last year I had the pleasure to treat to lunch at Guero’s in Austin has a good blog post up about journalists.
The post is about how to get journalists to cover you. The only thing I could add (because I was strictly an ebiz journalist for over 13 years and am [...]

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I don’t have time to write!

October 5, 2007

I cannot tell you how many people call me and tell me they want to write a book or even just become a freelance copywriter but they don’t have time to do it.
What????
Time is what you make of it. There is no easy solution to writing a book other than to start at page one [...]

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Read Banned Books

October 5, 2007
bbw3.jpg

I’m on the tail end of celebrating Banned Books Weeks by reading all those banned books! So now I encourage you to read them as well. Here is a full press release about the top banned books in 2006. Please go buy them.
The Most Frequently Challenged Books of 2006
The following books were the most frequently [...]

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Best Marketing Blog

October 5, 2007

My friend and frequent employer Michael Stelzner, author of the outstanding “Writing White Papers: How to Capture Readers and Keep Them Engaged” has announced the Best Marketing Blog contest. Go and nominate your pick for the best marketing blog!

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Propose a Book and Work with A Real Writer

October 1, 2007

This is an extraordinary opportunity for those of you who want to write a book but haven’t had the time to get a “roundtoit” as my high school counselor used to say.
I’m going to put the full pitch on this blog because I loved the pitch, and I think it’s a great idea!
I don’t know [...]

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