I recently presented at a Berrett-Koehler publishers conference which in itself was quite an amazing and humbling experience, but the panels and the audience also brought up some very insightful challenges in terms of how authors must do the majority of their PR and marketing outreach.
The good news is that if you’re willing – you can really make a difference in terms of getting your book to the right readers and ensuring that it has a longer shelf life than other books in your market.
Here are some tips to start with:
1. Find and reach out to some top reviewers at Amazon and see if they will possibly review your work.
2. Watch your Amazon Sales Rank and encourage people to actively review your book. (family and friends count too!)
3. Build a readily accessible reading guide for your book that will be a great fit for book clubs and associated businesses.
4. Put your book on Microsoft Windows Live Book Search – http://www.publisher.live.com
5. Write book reviews of other books on Amazon that are similar to your book.
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This is very helpful. I plan on using many of your 101 tips. Much obliged.
-Geoff
Geoff,
I’m glad you found them useful. And double thanks for commenting.
I’m working on poem right now called, “The Lonely Comment” box which is all about the sadness the Leave A Comment space feels when no one ever uses it.
The poem starts out:
“Roses are red, violets are blue,
I hope you’ll leave a comment,
and then I can leave one too.”
It’s in rough form as you can see, but I feel it has some real Pulitzer potential.:>)