From the monthly archives:

August 2007

Web site resource for Authors

August 31, 2007

For authors, one of the challenges is how to get your web site up and running. I just got a great tip from Rodney Buhrsmith of Claritess – about a good resource for authors in terms of web site creation. The site is American Author and you might want to check it out.

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Putting Your Amazon Link in Emails

August 30, 2007

I know it’s hard to keep up with all the small things you can do yourself PR-wise to keep your book out there, but I really recommend that when you send emails out you put a link to your book in your sig file that links directly to the book review option. At least use [...]

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Freakonomics NOT on American Airlines Radio

August 29, 2007

* Note you might have to register with NYTimes Online to read this post I’m talking about.
THis is a great post about how you have to be vigilant as an author and make certain that these “interviewing” opportunities that come your way are indeed good ones. You need to read the post to understand the [...]

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Got A Business Book? See if You’re Eligible for this Contest

August 29, 2007

A new business book contest has been announced and I recommend that you go and see if your book is eligible for entry. Here’s a link to the contest and it’s sponsored by a stellar group of folks.

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Good Client Interview

August 27, 2007

This is a great interview a client of mine, Bob Prosen did recently with Peter Clayton of TotalPicture Radio.com. I like it because it’s my client. :>) But also because it’s a very good example of how you can speak conversationally in interviews and still get your message across. Bob is also very good at [...]

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PR, Your book and the masses

August 21, 2007

I recently presented at a Berrett-Koehler publishers conference which in itself was quite an amazing and humbling experience, but the panels and the audience also brought up some very insightful challenges in terms of how authors must do the majority of their PR and marketing outreach.
The good news is that if you’re willing – you [...]

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10 Ways to Be A Creative Blogger

August 8, 2007

1. Think collaborate, not compete.
2. Create content that can be shared.
3. Ask not what your blog can do for you…ask what it can do for your readers.
4. Be compelling, concise and conciliatory.
5. Evoke, don’t provoke
6. Grow your link-mindedness and expand your network
7. Don’t stick with the blogging pack – race ahead and find new things [...]

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Book Author Interview – David Meerman Scott

August 8, 2007

Here’s an interview I did recently with David M. Scott on his latest book.

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Rarely do I do this – but this one’s really bad

August 7, 2007

While I don’t subscribe to bashing folks in regard to outreach or posting voluminous bad PR queries on my blog, this one was too “bad” or “good” to pass up.
Today I got a real press query that had the subject line of “My vacuum cleaner needs a software upgrade”.
Seriously.
I was pretty sure it was [...]

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To Be on Oprah…Or Not

August 1, 2007

I wanted to put a link here to a YouTube video of Nan Talese who was the publisher of James Frey’s “A Million Little Pieces” – talking about Oprah and her experience with Oprah and Frey’s book. The debate on what is or is not “creative non-fiction” continues but this clip shows an interesting perspective [...]

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