Nettie Hartsock - Digital Strategist, Writer, WordPress Lover
By Nettie Hartsock on Aug 31, 2007 in Books, Marketing Books | 0 Comments
For authors, one of the challenges is how to get your web site up and running. I just got a great tip from Rodney Buhrsmith of Claritess - about a good resource for authors in terms of web site creation. The site is American Author and you might want to check it out.
By Nettie Hartsock on Aug 30, 2007 in BOOK PR 101, Books, Marketing Books | 0 Comments
I know it’s hard to keep up with all the small things you can do yourself PR-wise to keep your book out there, but I really recommend that when you send emails out you put a link to your book in your sig file that links directly to the book review option. At least use [...]
By Nettie Hartsock on Aug 29, 2007 in Books, Marketing Books | 0 Comments
* Note you might have to register with NYTimes Online to read this post I’m talking about.
THis is a great post about how you have to be vigilant as an author and make certain that these “interviewing” opportunities that come your way are indeed good ones. You need to read the post to understand the [...]
By Nettie Hartsock on Aug 29, 2007 in Uncategorized | 0 Comments
A new business book contest has been announced and I recommend that you go and see if your book is eligible for entry. Here’s a link to the contest and it’s sponsored by a stellar group of folks.
By Nettie Hartsock on Aug 27, 2007 in Interview 101 | 0 Comments
This is a great interview a client of mine, Bob Prosen did recently with Peter Clayton of TotalPicture Radio.com. I like it because it’s my client. :>) But also because it’s a very good example of how you can speak conversationally in interviews and still get your message across. Bob is also very good at [...]
By Nettie Hartsock on Aug 21, 2007 in BOOK PR 101, Books | 2 Comments
I recently presented at a Berrett-Koehler publishers conference which in itself was quite an amazing and humbling experience, but the panels and the audience also brought up some very insightful challenges in terms of how authors must do the majority of their PR and marketing outreach.
The good news is that if you’re willing - you [...]
By Nettie Hartsock on Aug 8, 2007 in Blogs | 16 Comments
1. Think collaborate, not compete.
2. Create content that can be shared.
3. Ask not what your blog can do for you…ask what it can do for your readers.
4. Be compelling, concise and conciliatory.
5. Evoke, don’t provoke
6. Grow your link-mindedness and expand your network
7. Don’t stick with the blogging pack - race ahead and find new things [...]
Nettie Hartsock is a digital strategist and helps artists, musicians, authors and companies focus on creating, conveying and connecting their message to the world. Her work as a "connector" is highly regarded and she creates successful programs which establish a powerful base for attracting both blogger and journalists attention.
Nettie is a veteran e-business journalist and has covered the Internet since 1995. She is also a PR Marathoner. Her name can even be Googled with some notable results. Nettie has lived many more than nine lives as a journalist contributing regularly to leading online and offline publications including eWeek, PC Magazine, Software CEO, Publish, PDFZone, PlanetPDF and others.
Her take and tactics on blogging outreach was included in Marketing Sherpa Wisdom's report in 2006. Nettie serves on the Cincom Expert Access Panel along with PR luminaries including David Meerman Scott, Al and Laura Ries and others.
