In the book world if you can’t pitch your idea in less than a couple paragraphs succinctly you’re going to have a hard time engaging folks to read the whole darn thing.
In the PR and journalist world the key is to tell your story or your client’s story so compellingly that whomever you’re pitching or pitching to feels as if they must cover it.
In my days with Publish.com I experienced many pitches that not only didn’t have a real kernel of a story, but that didn’t even apply to what I was writing about.
It’s better not to pitch at all then it is to “pitch and fall.” By fall I mean that the journalist or blogger realizes very quickly at the onset of the pitch that you do not read their work, their publication or their blog.
If you don’t familiarize yourself with what they’re doing, why on Earth would they want to write about you?
Think about the story behind your book, product or service? Do you really know what is most interesting about the story and can you tell it congruently and consistently all the time?
If not, then start re-writing it and come up with something that works.
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