From the monthly archives:

July 2007

Book Promotion Tips

July 31, 2007

I just came back from a stellar all-day workshop hosted by Berrett-Koehler publishers. What an amazing event it was and I was humbled to be a presenter on two different panels in regard to PR. The first panel was focused on how to get journalists, media and even Oprah’s attention and the second panel was [...]

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Wikipedia – Use it

July 18, 2007

If you don’t have a bio on Wikipedia – add one. But really follow all their rules about not being overly promotional etc. because they will toss it out.
In terms of what they think is too “advertising” and not it’s a bit of a toss up. For instance they have a comment on this one [...]

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Get your Self-Published Book on Live Search Books from Microsoft

July 18, 2007

The Search Is On!
This came from Publisher’s Lunch and I recommend you doing it if you have not already. If you’re a publisher (self-published or otherwise) and even if you just have one book to register, do it! It’s free and it’s a great way to bring the Web (and its readers) to your books!
“Get [...]

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Writer’s Insomnia

July 11, 2007
simpsons.jpg

As a writer, I deal with a bit of insomnia and I’m sure that most of you who are creatives deal with this as well.
My mom’s cure for insomnia was always a warm glass of milk and Windexing the windows, but in the modern day of the Internet revolution, the cure for me is to [...]

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9 Best Story Lines for Marketing

July 10, 2007

I like this post on Guy’s blog.:>)
And for more on Lois Kelly’s great insights go to her blog.

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BookTour.com Is Live

July 10, 2007

My friend Tom Clifford sent me this link with the announcement that Chris Anderson’s – BookTour.com is now officially live. See Chris’ announcement about it here and then go and check out the site!
Having been an Internet journalist for over 15 years, and seeing sites come and go, the only caution I would cite [...]

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It’s always the story first…

July 6, 2007

In the book world if you can’t pitch your idea in less than a couple paragraphs succinctly you’re going to have a hard time engaging folks to read the whole darn thing.
In the PR and journalist world the key is to tell your story or your client’s story so compellingly that whomever you’re pitching or [...]

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Is it just me or is it viral?

July 5, 2007

Top Ten Hints Your Viral Marketing Campaign or Contest is Not Working:
1. Your grandma and her friends in her knitting group have registered for the contest – so you’re now up to begging distant cousins to register as well, so you can have at least 20 folks vying for the year’s supply of cat food [...]

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