The Hartsock Agency

I’ve missed my plane so I’m in New York till late this afternoon. Book Expo America is the most amazing event I’ve been to in years. I cannot recommend highly enough that if you’re a published author, hope to write a book, or just a book hound, this is the place to come.

Met tons of folks and all are interested in how to get the news out about their books to online sites and blogosphere. This is one of the main things I consult with folks on and I can tell you that the key is to be authentic in how you reach out to bloggers. Below are some quick tips and I’ll be blogging about BEA all week too!

Getting Your Book To Bloggers:

1. Don’t send the book without inquiring first if they would be interested in a review copy.
2. Don’t email blast bloggers about your book. The blogging community is very dedicated and spend an inordinate amount of time on their blogs and content. Don’t waste their time, stuffing their email boxes with general queries.
3. Note the books that bloggers have already covered and see how your book ties in and what new ideas it can offer to readers as well.
4. Don’t take a blog refusal personally.
5. Be persistent, patient and polite.
6. Be willing to give more than one copy of your book out for consideration.
7. Don’t forget the online book review sites and the sites built around your book’s topic of coverage.
8. Let go of “fear of bloggers”. Too many “blog” and “publicity” consultants are hyping fear of bloggers. Don’t buy into this. Reach out and read blogs and see how you can connect with folks.
9. Don’t send your book or an email query to a blogger unless you’re willing to read the blog itself. Blogs aren’t here to serve as free commercials for your work.
10. Don’t depend soley on your publisher or their marketing team to get your book out to the Web. Personalized outreach from you has a much longer reach and is well worth the effort.

* And always be honest in your outreach.

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