From the monthly archives:

June 2007

Beware of the Golden Ticket

June 26, 2007
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Having been a journalist for almost two decades now, I can tell you that if someone is a consultant and they’re promising you the “Golden Ticket” to success in publishing your book and getting it covered etc. if you’ll only buy their services or their affiliates’ services then you should take a pass on the [...]

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Phil Gerbyshak – Makes it Great!

June 22, 2007
Make It Great!

Here is a long-delayed interview that Phil Gerbyshak was kind enough to do for me. Let this interview serve as inspiration to what you’re trying to do in connecting authentically to folks, because PHil is a guru at that! Phil’s book, “10 Ways to Make It Great” is also outstanding and inspiring and is available [...]

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Dell Blog saga ongoing

June 18, 2007

Ok, I live in the Hill Country and Dell is based in Round Rock, TX and this latest blog post by Mack Collier really gets to the heart of what Mack terms “how companies are grappling to come to terms with the new media marketing landscape”. Read it and learn from it.
And if you [...]

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David Meerman Scott – this guy “Rules the Web!”

June 13, 2007
New Rules

I just did a great interview with David Meerman Scott which will be featured later in another publication, but I’ve got to say “Get his book.” REALLY.
He just dropped a press release today on PRweb that garnered several YouTube views in a little over 3 hours and the whole thing was written about his Mom. [...]

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Submit your book for awards

June 13, 2007

Oy vey – here goes Nettie again with another thing authors should do. YEP!
Submit your book for awards! If it’s self-published even better. There are tons of book festivals, Foreword Magazine award, Independent Publishing Association awards that your book is missing out on if you don’t submit it.
One of my clients Bob Prosen “Kiss Theory [...]

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Beyond Buzz: The Next Generation of Word Of Mouth Marketing Hits Sherpa!

June 13, 2007
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Hi -
I’m proud to say that one my clients, Lois Kelly’s book has hit MarketingSherpa’s Book of the Week – so go and win a copy! (It’s a superb read!)

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My Blogger Story

June 13, 2007

I think Toby Bloomberg is one of the most brilliant and blog-social savvy women I know and I was also lucky enough to contribute to her www.Bloggerstories.com . I wanted to put a link to it as I’ve been remiss in doing so, while you’re there, read all the other ones! Toby has garnered the [...]

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Don’t Stop Believing…(In your Book and Your capabilities)

June 12, 2007

Ok, I’m still stewing over the Sopranos ending and frankly my dear husband is still smarting over the lightning fast not so nice comment I made to him about “messing” up the last taping, only to find out later that it was David Chase who went to black on purpose!!!
But despite all that, I’ve also [...]

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If I write it, will they come?

June 12, 2007

When I work with book clients, I encourage them to not wait for the press to cover them but to actively and constantly be engaging new opportunities for coverage on blogs, web sites, review sites and print opportunities.
No matter what level of writing you’re at, or even level of exposure, you should still be working [...]

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Steve Rubel – On why we all need to be decent writers

June 11, 2007

Steve Rubel is a personal favorite of mine and has a great post on his blog about why we all need to understand how to write and do it well.
Here is a link to the post.
I’ve interviewed him over the years and just always come away with the understanding that he is dedicated to [...]

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Your Author Platform

June 7, 2007

THink your author platform is not all that important to publishers when considering your book? Read this outstanding post by the folks at WME and get the real scoop on what you need to do to make certain your book has a fighting chance!

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Defy Gravity – or your book won’t fly!

June 5, 2007

So you have a book and you don’t know how to market it, or get some stories written about you or the book? This is a common challenge among authors and don’t worry – there’s a cure!
Defy Gravity! (from “Wicked” – a show not to miss in New York).
What does it mean in terms of [...]

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