Hi Folks -
Google made a big announcement today in regard to search -
“Google Inc. (NASDAQ: GOOG)
today announced its critical first steps toward a universal search
model that will offer users a more integrated and comprehensive way to
search for and view information online. The company also introduced an
updated homepage design and several new navigation features that make
it faster and easier for users to find the information they are
looking for.
“Our focus has always been making our users’ search experience as
simple and straightforward as possible,” said Marissa Mayer, vice
president of search products and user experience at Google. “The
ultimate goal of universal search is to break down the silos of
information that exist on the web and provide the very best answer
every time a user enters a query. While we still have a long way to
go, today’s announcements are a big step in that direction.”
Google’s vision for universal search is to ultimately search across
all its content sources, compare and rank all the information in real
time, and deliver a single, integrated set of search results that
offers users precisely what they are looking for. Beginning today, the
company will incorporate information from a variety of previously
separate sources – including videos, images, news, maps, books, and
websites – into a single set of results. At first, universal search
results may be subtle. Over time users will recognize additional types
of content integrated into their search results as the company
advances toward delivering a truly comprehensive search experience.
For example, a user searching for information on the Star Wars
character Darth Vader is likely interested in all the information
related to the character and the actor – not just web pages that
mention the movie. Google will now deliver a single set of blended
search results that include a humorous parody of the movie, images of
the Darth Vader character, news reports on the latest Lucas film, as
well as websites focused on the actor James Earl Jones – all ranked in
order of relevance to the query. Users no longer have to visit several
different Google search properties to find such a wide array of
information on the topic.”
here’s a link to the full release at Google’s site .
My husband will be thrilled that out of all things they used a Star Wars example to explain and so will all the other thousands of men who Google’s PR team knew would “read on” if they used Star Wars. Very cool!
I think this is good news on the search side and saw Marissa Mayer speak last week in Florida and Google has lots more up their Google-sleeves in coming months!
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