From the monthly archives:

April 2007

How to Be Creative

April 23, 2007

Geez, I wish I would have written the below post on being creative, but alas it was written by a briliant fellow, Hugh MacLeod, who also does those funky business cards you’ve seen somewhere and tons of other creative renderings.
And while this post is some 3 years old – it’s still one of the best [...]

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David Halberstam

April 23, 2007

One of my favorite authors was killed on Monday in a car accident. David Halberstam was truly a revolutionary journalist and writer and he will be missed. Roy P. Clark of Poynter.org wrote a very good piece on him here.

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Pitching Your Book to Bloggers

April 20, 2007

B.L. Ochman has a great treatise on how to pitch to bloggers. Pay attention to it – it’s a very good primer on what bloggers need to perhaps cover your books, your music, your art or even your navel. (Yes, there are blogs dedicated to belly button topics.)
Don’t be afraid to pitch to bloggers, really [...]

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How to Stay Inspired

April 13, 2007

This week, I had the great pleasure of talking to an award-winning photographer today about how to stay inspired as an artist and I had the wonderful opportunity to see Isabelle Allende speak about writing as a revolution.
Why is it important to you?
Because many of us, somehow become stuck in our profession or what we’re [...]

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What Must Starbucks Do – John Moore Interview

April 9, 2007

Here’s a superb interview with author and blogger John Moore on Starbucks and marketing.

1. Hi John – your Changethis.com manifesto "What Must Starbucks Do?" and your book "Tribal Knowledge" are garnering much buzz. Can you give a brief background on your role at Starbucks and from whence you came?

My Starbucks career began in 1994 when [...]

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Blogs in Symphony

April 9, 2007

Yo-Yo Ma: Nothing great ever produced in isolationMercury News wire services
Excerpted Article: "The notion of cultural purity is a dead end, said famed cellist Yo-Yo Ma, who was born in Paris to Chinese parents and came to the United States as a child prodigy.
Ma’s internationally recruited Silk Road Ensemble involves instruments such as Indian sitars, [...]

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Top Ten Reasons You Should Write a Business Book

April 9, 2007

If you’re on the fence about whether or not you have enough expertise or knowledge to write a book, the only way to really know is to get the hell off the fence and start writing! To aid you  – here are the "top ten reasons you should write a business book."
1. You have [...]

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10 Things Your Publisher Won’t Tell You

April 8, 2007

Here’s a list of ten things your publisher might not tell you about the marketing of your book:
1. We have 100 other books to market this month and only three full-time PR folks.
2. We mail your book out with the press release folded inside and never use a personalized letter or book packet.
3. We’re trying [...]

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Book Marketing

April 8, 2007

Question: Does every business author need a web site or a blog?
Answer: YES.
Not only do you need a Web presence, but it’s a darn good idea to start a conversation with readers and encourage them to link to your blog or your site. When it comes to business authors, it’s ideally important to have this [...]

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Newspapers Aren’t A Dead Medium

April 6, 2007

Shel Holz’s post on why newspapers will still be around in ten years and how they are evolving.

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Always?

April 6, 2007

Lois Kelly’s blog is fantastically engaging and her latest post on the "Always" marketing campaign will leave you laughing.

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Hook Readers by Writing

April 6, 2007

Great post on writing leads to hook readers.
"Sometimes getting the first paragraph down is the hardest thing about writing. Get it right, and the rest of the story will flow. Often it helps to remember the seven main lead sentence formats. Write your lead following one or two of the established frameworks, choose the [...]

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