"Print Death for Life, But Photos Live On(line)
Time Inc.’s umpteenth experiment with the brand called Life — you know, formerly the most successful magazine in the world, until television came along — ended in failure yesterday, as these experiments always do. The newspaper insert version of the magazine was closed on Monday after bleeding money for three years." (Media Bistro)
Here’s the sad thing about Life being shuttered – it was for years one of the most illuminating and dynamic publications to read and more importantly it fostered a remarkable connection to one another.
At the end of the day what social networking, Web 2.0, marketing, wikis, public relations, success stories etc. really should all lead to is the same place – a conversation with a prospect to exchange something meaningful that benefits both entities.
With the celebrity glitterati magazines and the rush to make news at any cost – we’ve lost some of the fundamental part of authenticity that it takes to make that conversation in print, online or in person real.
Life had honest, often startling pictures about real people doing real things. One of my own most beloved heroes Margaret Bourke-White made her fame shooting photographs for the magazine and went on to have her own surgery shot by another famed photographer and put into Life magazine by the editors.
I disagree that Life failed. And I urge you to make it your experiment to not fail in being authentic and real each and every time you have the opportunity.
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