By Nettie Hartsock on Mar 31, 2007 in General | 1 Comment
I’m waiting on a phoner for a client in Australia and am also going through my desk and pulling out old photos. So in light of opening up my world here a bit - I’m posting some family photos today and maybe on Saturdays when I work I’ll do that once in a while.
[...]
By Nettie Hartsock on Mar 31, 2007 in Marketing Books | 0 Comments
Michael Gray at SearchEngineland just posted a very insightful bit titled, "Top 12 Ways to Win Friends and Write Magnetic Headlines" (I particularly like the Moses’ reference).
For business book authors - really take a good look at his musings on different title grabbing headlines and think about how you can incorporate those into your [...]
By Nettie Hartsock on Mar 30, 2007 in Uncategorized | 0 Comments
Just when your knees were all a "twitter" over all the other networking sites, along comes Twitter - and thankfully a great article to keep you in the loop and up to date here.
By Nettie Hartsock on Mar 29, 2007 in General | 0 Comments
"Print Death for Life, But Photos Live On(line)Time Inc.’s umpteenth experiment with the brand called Life — you know, formerly the most successful magazine in the world, until television came along — ended in failure yesterday, as these experiments always do. The newspaper insert version of the magazine was closed on Monday after bleeding money [...]
By Nettie Hartsock on Mar 23, 2007 in Film | 0 Comments
This interview features Thomas R. Clifford - Corporate Documentary Filmmaker & Story Katalyst - "Breaking patterns…Discovering heroes…Igniting conversations"
Tom’s blog is full of great storytelling insight and in this interview he shares some secrets about filming and creating insightful company stories. Tom also has a superb list of "Ten Tips to Create Your Remarkable Company [...]
By Nettie Hartsock on Mar 22, 2007 in Observation | 0 Comments
John Backus died this week and while most of us are busy utilizing all this technology - it would serve us well to remember this amazing visionary. As a past employee of IBM, I can say that Backus’ achievements were and still are touted decades later.
By Nettie Hartsock on Mar 19, 2007 in Books | 0 Comments
I regularly consult with potential business book authors and help ghostwrite book proposals and one of the main things we always tackle first is the sticky question of, "What really makes a good business book? "
Business books have changed drastically from the old days and people want to be enthralled, engaged and enthused about what [...]