From the monthly archives:

March 2007

Monkeys Bumping Their Heads

March 31, 2007
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I’m waiting on a phoner for a client in Australia and am also going through my desk and pulling out old photos. So in light of opening up my world here a bit – I’m posting some family photos today and maybe on Saturdays when I work I’ll do that once in a while.
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Don’t Cry for Me Art or Tina

March 31, 2007

Michael Gray at SearchEngineland just posted a very insightful bit titled, "Top 12 Ways to Win Friends and Write Magnetic Headlines" (I particularly like the Moses’ reference).
For business book authors – really take a good look at his musings on different title grabbing headlines and think about how you can incorporate those into your [...]

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Twitter Hype

March 30, 2007

Just when your knees were all a "twitter" over all the other networking sites, along comes Twitter – and thankfully a great article to keep you in the loop and up to date here.

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LIFE is Shuttered

March 29, 2007

"Print Death for Life, But Photos Live On(line)Time Inc.’s umpteenth experiment with the brand called Life — you know, formerly the most successful magazine in the world, until television came along — ended in failure yesterday, as these experiments always do. The newspaper insert version of the magazine was closed on Monday after bleeding money [...]

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Thomas R. Clifford – Corporate Filmmaker

March 23, 2007
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This interview features Thomas R. Clifford – Corporate Documentary Filmmaker & Story Katalyst -  "Breaking patterns…Discovering heroes…Igniting conversations"

Tom’s blog is full of great storytelling insight and in this interview he shares some secrets about filming and creating insightful company stories. Tom also has a superb list of "Ten Tips to Create Your Remarkable Company [...]

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John Backus

March 22, 2007

John Backus died this week and while most of us are busy utilizing all this technology – it would serve us well to remember this amazing visionary. As a past employee of IBM, I can say that Backus’ achievements were and still are touted decades later.

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What Makes A Good Business Book

March 19, 2007

I regularly consult with potential business book authors and help ghostwrite book proposals and one of the main things we always tackle first is the sticky question of, "What really makes a good business book? "
Business books have changed drastically from the old days and people want to be enthralled, engaged and enthused about what [...]

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Why I love Ben Stein

March 18, 2007

A long time ago I had the great opportunity to interview Ben Stein when he was the host of "Win Ben Stein’s Money" on Comedy Central. Ben Stein is briliant. He is funny and he was a wonderful interview. In fact, at the time, he gave me some very sage advice about writing that has [...]

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Questions I’ll Ask Al Gore

March 15, 2007

Hello dear readers,
As some of you know I still like to keep the old "typing digits" in the writing game too and one of the places I’ve kept from my ebiz days is writing for PlanetPDF as a Contributing Editor. In doing so, I’m actually getting the opportunity to travel to Disneyworld with my family [...]

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Compelling Kleenex

March 12, 2007

I’m a softie for a great commercial or any emotionally-driven films, tv etc. During both my pregnancies, my husband actually threatened to put a password block on the Lifetime Channel, TLC, Oxygen and if he could have done it, all the Hallmark commercials would have been locked as well.
And my favorite "customer centric" campaign running [...]

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Pitch, pitch and pitch again

March 12, 2007

So you want your PR person to get you in the news yesterday? Even with breaking news you have to keep trying. Too many times companies and individuals think the first pitch wins.
The first pitch doesn’t win, unless you’re Oprah’s publicist and you’re breaking news is that she’s finally getting married to Stedman.
With anything [...]

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Book PR

March 12, 2007

Getting Your Book Out There!
There are tons of things you can do to garner new PR about your book – so don’t stop with just sending out a press release or making a few phone calls. And don’t stop with, "My publisher’s PR person is doing that."
Imagine one PR person in charge of 500 titles [...]

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