As a writer it’s important to know and understand how lead generation works and what makes it successful. I’m a great fan of Brian Carroll and his work and blog about sales and lead generation.
I’m also looking forward to Jim Logan’s series on lead generation on his blog which started yesterday.
If you’re writing in B2B or the marketing world in general, you need to stay aware of the best lead generation tactics and how they are best employed.
{ 3 comments… read them below or add one }
Hi Nettie,
Great tips.
Do you do copywriting as well as PR?
-Yoav
P.S.
Did you get my last email?
Hi Nettie! Thanks for the kind words and reference to the series I started on lead generation.
I too endorse Brian’s blog. I have worked with Brian on a couple blog projects and have spoken with him many times in work and social settings…I can attest to how thoughtful his work is.
Thanks Again!
Hi Yoav -
Thanks for the note! I do both! And I didn’t get your last email so resend it if you can.
Thanks for reading the blog too!
Nettie