From the monthly archives:

February 2007

Harmful Trends in Studies

February 27, 2007

Study finds rising narcissism among college students
By Associated PressPosted Tuesday, February 27, 2007

NEW YORK _ Today’s college students are more narcissistic and self-centered than their predecessors, according to a comprehensive new study by five psychologists who worry that the trend could be harmful to personal relationships and American society.
"We need to [...]

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Dove is Right on!

February 26, 2007

As if you didn’t know that Dove’s latest ad Campaign for Real Beauty is the single most intelligent campaign in the world…the commercial they ran during the Oscars last night proves it once again.
And it was so darn good that even Laurie Peterson – Editor of MediaPost just put a link to it on her [...]

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Bloggers…Meet Outpost-Earth

February 23, 2007

If you haven’t yet registered your blog at Outpost-Earth, I would urge you to take a look at it and join the blogging minions who are registered there. It’s quite an eclectic group of bloggers and it’s growing by "earthly" leaps and bounds on a daily basis! I’m registered and so are many other bloggers. [...]

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Michael Masterson Interview

February 22, 2007

Interviewing a Master: Michael Masterson
"Don’t write like copywriters write!"
What are the best ways you can truly become a Master copywriter and what do those have in common with Latin dancing and the Karate Kid?
More than you think.
And no matter what type of writing you do, or if you a business who is in search of [...]

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Copywriting and Talking

February 22, 2007

Here’s a list of the 100 most often mispronounced words. I love this list! Here are a few of the sample words from the list and I encourage you to hit the full link as well.

perogative
prerogative
Even in dialects where [r] does not always trade places with the preceding vowel (as the Texan pronunciations “differnce,” “vetern,” [...]

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Blogging Tips

February 20, 2007

One of my personal heroes, Mahatma Gandhi said, "Be the change you want to see in the world."
I’ve been thinking about this quote alot lately, it was often quoted to me by my Mom (who is 70 years old and still a reading teacher at a economically-challenged high school) and really is a living [...]

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Pitching to the Media

February 20, 2007

As a veteran tech journalist and a PR marathoner, I’m happy to see posts that concisely tell how best to pitch to journalists or magazines.
I’m also happy to note that as a writer I still get pitches from folks for possible stories to write as well for leading pubs, and so I’m still on both [...]

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Tips for Blog commenting

February 20, 2007

Brian Solis writes a very compelling blog on commenting on blogs and what is going on in that realm on the PR side. It’s a must read.
What’s interesting to me on the opposite side as well is that there are bloggers who still don’t get the "conversation" part of blogging. For instance if you’re [...]

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Copywriting and Lead Generation

February 20, 2007

As a writer it’s important to know and understand how lead generation works and what makes it successful. I’m a great fan of Brian Carroll and his work and blog about sales and lead generation.
I’m also looking forward to Jim Logan’s series on lead generation on his blog which started yesterday.
If you’re writing in [...]

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SOBCon “07

February 18, 2007

I’m late in posting! But don’t miss this conference!
SOBCon ‘07
Take Your Blogging to the Next Level
A Relationship Bloggers’ Conference and Networking Event

Community, Friday, May 11, 2007, 6:00 PM – 9:00 PM

Christine Kane, popular guitarist, singer, blogger LIVE
Open Mic Night Cocktail Party – Live community event (multiple microphones) Take the conversation out of [...]

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What’s the Real Story and is it Good?

February 16, 2007

One of the things I think all of us struggle with is the challenge of creating a good story. I’ve been pondering quite a bit lately about what it takes to make a good story and how to ensure that any company, author or musician I work with on marketing or PR knows their story [...]

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Tom Chandler’s Negotiating Tips

February 16, 2007

Tom Chandler has one of the best posts I’ve read on negotiating on writing gigs. And this is an excellent writing blog to read. Now for a polite southern gal the title seemed a bit racey, but after one Mint Julip all was good! Go and read it!

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