From the monthly archives:

January 2007

the War of Art: Break Through the Blocks and Win Your Creative Battles

January 28, 2007
Steven_pressfield

Steven Pressfield is an extraordinary author and screenwriter. Esquire termed his book "the War of Art: Break Through The Blocks and Win Your Inner Creative Battles" "A vital gem…a kick in the ass." The book was published in 2003, but everything in it is timeless.

Mr. Pressfield is also the author of "The Legend of [...]

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The Race Online

January 22, 2007
Turtle

Frequently, I have clients ask me how long it takes to win the PR race online. When I’m asked that, what I like to do is remind them it’s like asking how far the Internet reaches and then trying to map your way all the way to the end. (impossible)
It’s not the length of the [...]

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Top Marketing Blogs

January 22, 2007

This is a cool way to matrix all those marketing blogs! See how many you know on this list.
http://www.toddand.com/power150/ .

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Working with Bloggers

January 22, 2007

Hi,
One of the things I help clients with is coming up with blog strategies and how best to reach out to bloggers that might be interested in your news. One of the great things about the blogosphere is that it should free you from relying on traditional blast email or phone call PR methods. There [...]

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MarketingProfs Tips on Blogging

January 18, 2007

If you’re unsure how to get bloggers to link to your blog, this article by B.L. Ochman has some very good tips in it.
The link is here – http://www.mpdailyfix.com/2007/01/how_to_write_blog_posts_other.html .
One of the ones she touches on that I think is really important is "Don’t Use Jargon" – what that means is don’t talk like you’re [...]

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Patty Seybold on Customer Content

January 17, 2007

Patricia Seybold, one of my idols, posted a superb insight into leveraging your customer content. Read it, create it and leverage it!

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Cool Marketing Blog

January 17, 2007

I love this Blog! It’s very direct, filled with fantastic insight – and no grandiose BS on marketing and Lois Ellis is a genius.
Her post on the "Discipline of Saying Less" is great. Also if you’re brave try to do the 6 words or less thing she references as well.
Also I like her # [...]

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8 Wishes

January 16, 2007

So this guy gets on a bike and rides 10,000 miles across the United States. And his goal is to raise a million dollars for kids with learning disabilites. And he’s already been featured on The Today Show and hopes to go on to have his other 8 wishes granted along the way.
So it’s my [...]

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No Dog Eat Dog World

January 9, 2007

Do you really have to step on everyone else to succeed? The great news is that you don’t. No one has to fall into the trap of "scarcity" vs. "abundance" as there is plenty of business and opportunity to go around.
In the freelance writing world the worst thing you can do is view everything [...]

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Food for coverage?

January 5, 2007

Here’s an excellent post by Phil Hall, guru of PR, on why it’s good to leave journalists hungry.
Check it out and lunch is not on me.

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I’ve Been Tagged

January 4, 2007
Prince_phillip

Geez, I’ve been tagged by a writer I greatly admire – Jonathan Kantor "The White Paper Pundit" so now I have to tell five things about me you most likely don’t know and don’t want to know.
1. I was a Junior Olympian equestrian rider and Prince Phillip gave me a trophy once.
2. My tuna casserole [...]

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Resolution Mania

January 2, 2007

Resolutions are good, but how about just resolving to take one day at a time to write something new?
Are you afraid to finish that ebook? Do you find yourself floundering in a pile of paper with nary an idea?
Here’s an idea…just start writing. Write like crazy. Make yourself write every day and eventually you’ll [...]

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