Steven Pressfield is an extraordinary author and screenwriter. Esquire termed his book "the War of Art: Break Through The Blocks and Win Your Inner Creative Battles" "A vital gem…a kick in the ass." The book was published in 2003, but everything in it is timeless.

Mr. Pressfield is also the author of "The Legend of Bagger Vance" and several astounding fiction books including his latest "The Afghan Campaign" which is garnering rave reviews .

Steven_pressfield

Nettie: Can you talk about your path? It’s interesting all the stuff you did leading up to the point where you got to type "the end." What stands out for you?

Steven: I did tons of stuff. I picked fruit, tended bar, worked on oil rigs. I did all those things people do when they’re running away something. I happened to be running away from writing.

Nettie: Did you know you were running away from writing?

Steven: Yes, in fact I was happily married, right out of college and I tried to write this book and I was 99% through and I was seized with panic. And I had all those resistance issues, "what if I succeed, what if I fail" etc. So I blew up the marriage and after that the bottom dropped out of my world. I fell out of the middle class.

Nettie: And you were creating your own drama to keep from writing this book?

Steven: Yes, even though it was an odyssey I was going through. I was doing all these jobs and I was driving across the country in my Chevy van and I met this couple and the guy was this cowboy. And he said, "Come on with me and be a cowboy." And I thought, "Well, that’s cool. I could be a cowboy." And then I thought again, "No, that’s enough. I went home and I started writing."

Nettie: Your book is deeply inspiring. It was given to me by an amazing musician, Casey McPherson , and it is the most inspiring book I’ve read in years on truly breaking free to do what you’re destined to do.

The first section of your book covers resistance. Can you define resistance for us?

Steven: Sure, resistance is that mysterious force of self-sabotage that seems to exist in everybody’s brain, in particularly independent artists, entrepreneurs and so forth. It takes the form of, in my experience of it, procrastination, coming up with excuses for why you’re not going to do the thing you know you have to do. It can even be, for instance, spending time sharpening pencils, folding the laundry, all those things people do to avoid facing doing the work they really need to be doing.

In my case, I was sort of a slave to this like eight or ten years before I finally figured out what it was and learned I better overcome this if I’m going to ever get anything done.

Nettie: In your book you list different ways resistance presents itself, and can you talk about those?

Steven: The first and most common form that resistance takes is procrastination, where we tell ourselves; it’s not that we aren’t going to write our symphony; it’s just that we’re going to write it tomorrow.

Another big one is self-dramatization or soap operas. Creating soap opera in our lives. We blow up every small incident to distract ourselves. Another silly one is errands and the minutiae of daily life. People can kill an entire day like nothing with minutiae.

Resistance usually takes the form of a very seductive voice that you hear in your head,
"Ooh, shouldn’t we be doing this?" – And it’s always something that’s not writing, that’s not starting your business, that’s not doing what you should be doing.

Two huge ones are fear of failure and fear of success. They’re very common. Someone will have a book they want to write, but suddenly they start thinking about Tolstoy’s "War and Peace" or Homer’s "The lliad’ and they think, "I’m never going to be good as them so why should I do it at all" and they talk themselves out of it.

Nettie: Is there more with fear of success?

Steven: People are afraid to succeed. If you do well, you’re exposed, your out front and you have to live up to your success and that tends to make people afraid.

Nettie: And how does that work with the compulsion to self-destruct or self-sabotage?

Steven: What used to kill me is I would get 99% there and then I would just choke. I would explode my entire life, I would get divorced or do something that would keep me from finishing it.

Nettie: Was it sub-conscious?

Steven: Absolutely and that’s the real insidious nature of resistance. Until you become really aware of it when you do self-sabotage you don’t realize that it’s this resistance demon inside of you and you just believe whatever your fevered brain is telling you.

Another form I didn’t write about in the book is over-perfectionism where people feel like "I can’t write my country music album, unless it’s up to the level of the red-headed stranger."

Another thing is the concept of getting healed or getting well, or getting your act totally together – like saying, "Well, I’ll get my stuff completely together and then I’ll start my new business, I’ll start my new novel once it’s all together. And of course there’s not really ever a time when you get "it all together."

Nettie: That’s like when you have a child and there’s never a really perfect time to have a child? Or a perfect time to start a business?

Steven: Exactly. It’s always going to be a birthing process and it will be messy and bloody and you won’t know the outcome but you have to go ahead and still do it.

Nettie: Now do you ever feel resistance?

Steven: Oh yes, it never goes away but what has changed is that I now recognize it as resistance and it doesn’t fool me anymore. If the book teaches anything, the one thing to come away with is to be aware that there is this voice. And you recognize it as that siren trying to lure you away, you just say, "I’m not going to listen to it."

They say in combat everyone is scared to death, but it’s the brave people that act in spite of their fear. And I think it’s like that in the creative world or the entrepreneurial world, you just have to do it. You do it despite that voice and what the resistance is telling you.

Nettie: The professional faces the fear?

Steven: All the time. You just sit down and go to work and the fear goes away. People say like stage fright, you might be an actor waiting in the wings, you might be petrified but you get on stage and you’re ok.

Nettie: What do you think is the biggest challenge in this day and age when there is a multitude of things that seem really important in this age of connectivity?

Steven: You have to have a tunnel vision, you have to know what it is that you want to do. You need to focus wholeheartedly on that. Block everything else out. It really takes a single minded focus.

Nettie: You believe beyond that, people should not cheat the world of their contribution right?

Steven: Yes. Exactly. I do believe we all have a destiny or calling and it usually isn’t so small. It’s not just a selfish act. It’s really a gift. Somebody that writes music, a book or opens a great restaurant, that’s purposeful. We’re all in this together. We get something out of what we’re all doing. Who knows what else it will inspire? We’re all helping each other on this little spinning planet together.

Nettie: Brilliant and here’s to more spinning! Thank you.

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The Race Online

On January 22, 2007, in Online Outreach, by Nettie Hartsock

Frequently, I have clients ask me how long it takes to win the PR race online. When I’m asked that, what I like to do is remind them it’s like asking how far the Internet reaches and then trying to map your way all the way to the end. (impossible)

It’s not the length of the time it takes to hit the big time online, it’s the journey of the race in building your community, your outreach, your crosslinks, your readership and who the heck knows how that will grow.

It’s a marathon not a sprint. So how do you tell how your race is coming?

If you want to measure your race online with your PR person or sans PR rep, then one of the easiest ways to do that is with a simple Google alert – www.google.com/alert – sent to your inbox. This is a great way to plod your progress and plus there’s nothing better than opening your inbox and getting your very own Google alert with five places you’ve been covered!

Turtle And if you’re worried about the hare (i.e. your competitor) running in front of you, there’s nothing more inspiring than setting up a Google alert on their name or product or company too.

Make sure when you get that Google alert that you’ll lace up your shoes and talk to those reporters who covered your competitor’s race as well. If they’re covering your competitor, they should be covering what you’re doing.

Now go and win the race, but remember "Slow and steady."

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Top Marketing Blogs

On January 22, 2007, in Blogs, by Nettie Hartsock

This is a cool way to matrix all those marketing blogs! See how many you know on this list.

http://www.toddand.com/power150/ .

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Working with Bloggers

On January 22, 2007, in Blogs, by Nettie Hartsock

Hi,

One of the things I help clients with is coming up with blog strategies and how best to reach out to bloggers that might be interested in your news. One of the great things about the blogosphere is that it should free you from relying on traditional blast email or phone call PR methods. There really is a wonderful synergy that can exist between bloggers and folks trying to get some stories picked up by them.

For example, if you’re a musician one of the things you might want to do or have your PR rep do is reach out to some online music blogs. I’m repping two musicians right now – Casey McPherson’s phenomenal band Alpha Rev and Bob Schneider. With both these multi-talented folks one of the great opportunities we have is to reach out to blogs who cover the music arena.

Reaching out to the blogs that are already interested in writing about musicians and the music arena is a great and simple way to get some good online coverage. But if I wrote to those same blogs pitching my client Phytobase, who produces Chocollissima about chocolate and tried to fit the story into how "musicians like to eat chocolate on the road", this would not be a good fit and would not hold me in good stead with that blogger in the future.

My advice is to really use the phenomenal resource of bloggers wisely and respect what they are doing and who they are in terms of asking them to take a gander at your latest and greatest.

And just in case you’re wondering, no the clients within this post don’t count as a PR placement! They’re great for illustrating a point though!

Now, here’s your assignment – go and find out what Blog Carnival your blog could be participating in to help build your community of readers and fellow linkers up. It’s never too late to hitch a ride on the Blog ferris wheel.

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MarketingProfs Tips on Blogging

On January 18, 2007, in Blogs, by Nettie Hartsock

If you’re unsure how to get bloggers to link to your blog, this article by B.L. Ochman has some very good tips in it.

The link is here – http://www.mpdailyfix.com/2007/01/how_to_write_blog_posts_other.html .

One of the ones she touches on that I think is really important is "Don’t Use Jargon" – what that means is don’t talk like you’re in a technical meeting with your buyers. Talk like you would if you were having a conversation with someone on an airplane! Be engaging!

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Patty Seybold on Customer Content

On January 17, 2007, in It's all about the content baby!, by Nettie Hartsock

Patricia Seybold, one of my idols, posted a superb insight into leveraging your customer content. Read it, create it and leverage it!

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Cool Marketing Blog

On January 17, 2007, in Blogs, by Nettie Hartsock

I love this Blog! It’s very direct, filled with fantastic insight – and no grandiose BS on marketing and Lois Ellis is a genius.

Her post on the "Discipline of Saying Less" is great. Also if you’re brave try to do the 6 words or less thing she references as well.

Also I like her # 3 on response to being tagged  and revealing things you didn’t know about her:

  1. "I’m convinced that more women than men will be leading countries and major universities within two decades, largely because women are  better at listening and making people feel heard."

I like this because my sister who was the first woman chair of UCDavis Engineering dept. was just featured on the front page of the NYTimes Science section as a leading woman of science.

Ok, but I still think men are great too!

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8 Wishes

On January 16, 2007, in Doing the Greater Good, by Nettie Hartsock

So this guy gets on a bike and rides 10,000 miles across the United States. And his goal is to raise a million dollars for kids with learning disabilites. And he’s already been featured on The Today Show and hopes to go on to have his other 8 wishes granted along the way.

So it’s my wish that you go and see this video that talks about Paul – because if you hit this link and forward it on, for every 1000 views Metacafe will donate $5.00 to Paul’s cause.

THIS LINK!

And feel free to go to Paul’s site and post your 8 wishes as well. Oh and forward this out so more people view the Metacafe vid.

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No Dog Eat Dog World

On January 9, 2007, in Copywriting, by Nettie Hartsock

Do you really have to step on everyone else to succeed? The great news is that you don’t. No one has to fall into the trap of "scarcity" vs. "abundance" as there is plenty of business and opportunity to go around.

In the freelance writing world the worst thing you can do is view everything as scarce, because it impacts how you interact with peers, how willing you are to partner with other creative folks and your writing craft itself.

In covering the Internet for over a decade as a freelance journalist I’ve marveled at how many opportunities are lost simply because folks are unwilling to move out of their comfort zone and open themselves up to new opportunities.

As a writer I’ve always lived by "pitching and swerving" to the next assignment and underlying that pitching and swerving is my full confidence that there will always be more assignments than I can tackle and interestingly there always is.

Take a good hard look at who you’ve been writing for and what the payoff is beyond the dollar amount. If it’s keeping you from fully expressing your talents, then find other opportunities.

Here’s a real world example:

Yesterday I just landed as a new PR client, a very well-known musician and am completely reinvigorated to tackle the PR side in the same way I would for a company, author or product. In many ways, the process is the same – getting the media the story, making your spokesperson available, being responsive and respectful to bloggers plus I get a free t-shirt and CD. (Cool!)

Make a commitment to write "outside the box" and you’ll be surprised at the abundance that will follow.

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Food for coverage?

On January 5, 2007, in Bad PR, by Nettie Hartsock

Here’s an excellent post by Phil Hall, guru of PR, on why it’s good to leave journalists hungry.

Check it out and lunch is not on me.

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I’ve Been Tagged

On January 4, 2007, in Copywriting, by Nettie Hartsock

Geez, I’ve been tagged by a writer I greatly admire – Jonathan Kantor "The White Paper Pundit" so now I have to tell five things about me you most likely don’t know and don’t want to know.

1. I was a Junior Olympian equestrian rider and Prince Phillip gave me a trophy once.

2. My tuna casserole recipe won first place in the Texas State Fair in Dallas and I was in high school and at the time the Vice-President of Future Homemakers of America.

3. I have a very specific agreement with my husband that if someone kidnaps me and are holding me hostage in a library and are bringing me a Coke a day, he is to let them keep me for awhile so I can read in peace.

4. I’m writing a one woman show titled, "I’ll Take the Husband and Two Kids with a **** on the Side to Go." (email me if you want to know the *** part)

5. I’m a proud graduate of Goddard College, an amazing college in Vermont where Phish, David Mamet and other luminaries went to school.

P.S. (yes, mom you can email me too if you realllllly want to know what the **** means.)

And in honor of Prince Phillip, the first person who emails me the correct answer to this question gets a $10 gift card to Starbucks. (Bribing blog readers is a new tradition I think I’ll start. Creating controversy, hmm.)

Prince_phillip

In 1997, how did Philip refer to a Cambridge University car park attendant who failed to recognise him?

Peasant!

Bloody silly fool!

Turnip!

Pillock!

And I’m tagging five other blogs = in no particular order:

Jim Logan’s blog

Britton Manasco’s blog

Diva Marketing blog (one of my favorite bloggers!)

Lori Richardson

Bob Bly (whom I have no illusions and know does not most likely take time to play tag) – so I’m not even putting a link to his blog. But I gotta tell you he has a great post on LinkedIn this week and go and read it!

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Resolution Mania

On January 2, 2007, in Copywriting, by Nettie Hartsock

Resolutions are good, but how about just resolving to take one day at a time to write something new?

Are you afraid to finish that ebook? Do you find yourself floundering in a pile of paper with nary an idea?

Here’s an idea…just start writing. Write like crazy. Make yourself write every day and eventually you’ll find something good. Part of a writer’s greatest challenge lies in avoiding procrastination, and whether it be business or otherwise, the more you procrastinate the less inspired you’ll feel.

Here is one of my favorite New Year’s quotes:

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.” Edith Lovejoy Pierce

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