Archive for January, 2007

the War of Art: Break Through the Blocks and Win Your Creative Battles »

Steven Pressfield is an extraordinary author and screenwriter. Esquire termed his book "the War of Art: Break Through The Blocks and Win Your Inner Creative Battles" "A vital gem…a kick in the ass." The book was published in 2003, but everything in it is timeless.

Mr. Pressfield is also the author of "The Legend of [...]

The Race Online »

Frequently, I have clients ask me how long it takes to win the PR race online. When I’m asked that, what I like to do is remind them it’s like asking how far the Internet reaches and then trying to map your way all the way to the end. (impossible)
It’s not the length of the [...]

Top Marketing Blogs »

This is a cool way to matrix all those marketing blogs! See how many you know on this list.
http://www.toddand.com/power150/ .

Working with Bloggers »

Hi,
One of the things I help clients with is coming up with blog strategies and how best to reach out to bloggers that might be interested in your news. One of the great things about the blogosphere is that it should free you from relying on traditional blast email or phone call PR methods. There [...]

MarketingProfs Tips on Blogging »

If you’re unsure how to get bloggers to link to your blog, this article by B.L. Ochman has some very good tips in it.
The link is here - http://www.mpdailyfix.com/2007/01/how_to_write_blog_posts_other.html .
One of the ones she touches on that I think is really important is "Don’t Use Jargon" - what that means is don’t talk like you’re [...]

Patty Seybold on Customer Content »

Patricia Seybold, one of my idols, posted a superb insight into leveraging your customer content. Read it, create it and leverage it!

Cool Marketing Blog »

I love this Blog! It’s very direct, filled with fantastic insight - and no grandiose BS on marketing and Lois Ellis is a genius.
Her post on the "Discipline of Saying Less" is great. Also if you’re brave try to do the 6 words or less thing she references as well.
Also I like her # [...]