Mother’s Day

“If you bungle raising your children, I don’t think whatever else you do matters very much!”
- Jacqueline Kennedy Onassis

“By and large, mothers and housewives are the only workers who do not have regular time off. They are the great vacationless class.” — Anne Morrow Lindbergh

“At work, you think of the children you have left at home. At home, you think of the work you’ve left unfinished. Such a struggle is unleashed within yourself. Your heart is rent.” — Golda Meir

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Posted on May 9th, 2008 under Uncategorized | add to del.icio.us | Comment now »


Garrison Keillor on Writing

Watch this and learn! See Keillor talk about what Erma Bombeck accomplished and what being a good writer really entails. Then go and read all of Erma’s books.

I particularly like this quote from Keillor’s speech, “What does it take to be a writer of humor? It takes a difficult childhood. If you had a happy childhood, you should go into orthodontics or the priesthood.”

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Posted on May 7th, 2008 under Writing Tips | add to del.icio.us | Comment now »


Steve Roesler Generations

I really like what Steve Roesler laid out in his post on talent and generational thinking.

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Posted on May 6th, 2008 under Observation | add to del.icio.us | 1 Comment »


5 Ways to Make News Today

1. If you’re a small business and can’t afford BusinessWire.com then look to releasing your press release on PRWeb.com.

2. Look for the news to have a local or national angle or hook. News that ties into the bigger picture has a better chance of being covered. For instance if you’re a tech company and you’re offering a computer backup system - a great tie-in might be that during the dog days of summer it’s not only people that heat up, but computers do as well. Thus, it’s always good to back your system up.

3. Customize your news to the journalist you’re sending it to. Note one of their recent stories and make sure that you identify how your news fits their beat.

4. Offer up a tips article in the form of a press release. i.e. “Five Ways to Keep Your House Cool During Summer” .

5. Be disruptive. If you’ve got a different angle to a story that’s hot, send a short brief to the reporter and tell him/her why they might want to get your take on the recent story as well. (And when I say send, I mean just send it politely. Don’t email stalk the journalist till they respond to you.)

Now go and make news!

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Posted on May 2nd, 2008 under Pitching, Story 101 | add to del.icio.us | Comment now »


Wayne Hurlbert Show Tonight! Tune In!

Wayne is tops on BlogTalkRadio and he’s interviewing Mitch Ditkoff, author of “Awake at the Wheel” tonight. (Full disclosure - Mitch is my client. Double full disclosure - He’s brilliant.)

Please tune in.

Wayne always manages to truly get the best insights out of the interviewees possible. I also really like him because he will say no to a pitch that’s not right for his show as he’s dedicated to making certain his show is “tuned in” to what the listeners need!

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Posted on May 1st, 2008 under Books | add to del.icio.us | Comment now »



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