If your website does not already have a blog, it really should. With the availability of free and paid platforms you can start blogging in literally minutes. The benefits are significant and is why more companies are beginning to include it into their marketing budgets.
The following are reasons why.
1. It increases traffic
More traffic means more conversions for your business. Search engines index content and return the results if it is deemed relevant to a query. Writing quality content is one of the best search engine optimization (SEO) strategies to increase traffic.
2. It builds credibility
Blogging is more than just about posting your opinions. It’s also a perfect opportunity to connect with your audience by providing useful content. Doing this builds credibility and increases your chances of reaching the right people.
3. Readers tells you what they want
It’s impossible to predict what customers want. Readers are more than happy to share this information by commenting on your blog content. This feedback is invaluable as it can be used to create more products and provider better customer service.
4. Connect with influencers
Your blog is the most important asset to your business. You can leverage it by connecting with influencers in your field by guest posting on highly trafficked websites with links back to your website. Doing so builds your own authority and increases your traffic.